Friday, November 21, 2008

Advertising: information or manipulation?


This essay will examine the arguments for and against advertising.

Advertising is a way to sell products and have a great influence under buyers, advertising is used in many comunication, life, TV, radio and Internet.


First of all, advertising probably not only give information, so manipulation to society,as a result consumist saciety. Therefore many persons buy things not necessary. some times ads can be misleiding in ways that confuse the consumer to purchase the product was designed for.


On the other hand, advertising help to companies for show products and sell, besides these pay media companies to place their ads into media. therefore, the media companies make their money off of ads, and the consumer can view this material for a significally less price than the material.


Althoug, advertising influence consumers by alluding the consumer into buying this product over a generis product that could perform the same task, directing the advertisement towards a certain audience, and developimg the ad where it is visually attrastive.


Finally, people partly are manipulation for advertising perhaps for ignorance or bad information.

Thursday, October 23, 2008

LISTENING EXERCISE

TRUE OR FALSE

1. The speaker trains more than an Olympic athlete. “false”
2. The driver with the best car doesn’t always win. “true”
3. The speaker mentions money as an aspect that affects the motivation of drivers. “false”
CHOOSE THE BEST ANSWER
1. GOOD RACE CAR DRIVERS…

a. Are like psychologists
b. Are focused
c. Prefer driving in the morning
d. Prefer driving in the afternoon

2. When the speaker sees fans, he ….

a. Looks for his family
b. Gets distrac
c. Performs better

LISTENING EXERCISE
1. What exactly is concern and what forms of concern are most common in your country or area.

a. Live concern
b. Prostate concern
c. Sting concern



1. A= shock
2. C= he researched concern treatments
3. B= his belief in god
4. D= our characteristics can be strengthened by such adversity


by Ivonne Cardenas


Critical Issue: Technology: A Catalyst for Teaching and Learning in the Classroom
This Critical Issue was researched and written by Gilbert Valdez, Ph.D., director of North Central Regional Technology in Education Consortium and codirector of North Central Eisenhower Mathematics and Science Consortium (NCEMSC). Editorial guidance was provided by Barbara Youngren, director, NCEMSC.
The Critical Issue team would like to acknowledge the following experts for reviewing this article: Marla Davenport, director of Learning and Technology, TIES; Kathleen Fulton, director for Reinventing Schools for the 21st Century at the National Commission on Teaching and America's Future; and Robert Nelson, Learning, Leading and Technology.
Download an Adobe® Reader® (PDF) version of the this Critical Issue (276KB)

ISSUE:
The interface between educational technology and science and mathematics instruction is integral and symbiotic. Few of the examples noted in the Glenn Commission report (National Commission on Mathematics and Science Teaching for the 21st Century, 2000) would be as advanced as they are without the use of technology:
Literacy in these areas [mathematics and science] affects the ability to understand weather and stock reports, develop a personal financial plan, or understand a doctor's advice. Taking advantage of mathematical and scientific information does not generally require an expert's grasp of those disciplines. But it does require a distinctive approach to analyzing information. We all have to be able to make accurate observations, develop conjectures, and test hypotheses: In short, we have to be familiar with a scientific approach. (p. 14)
Educational technology, especially computers and computer-related peripherals, have grown tremendously and have permeated all areas of our lives. It is incomprehensible that anyone today would argue that banks, hospitals, or any industry should use less technology. Most young people cannot understand arguments that schools should limit technology use. For them, use of the Internet, for example, plays a major role in their relationships with their friends, their families, and their schools. Teens and their parents generally think use of the Internet enhances the social life and academic work of teenagers:
The Internet is becoming an increasingly vital tool in our information society. More Americans are going online to conduct such day-to-day activities as education, business transactions, personal correspondence, research and information-gathering, and job searches. Each year, being digitally connected becomes ever more critical to economic and educational advancement and community participation. Now that a large number of Americans regularly use the Internet to conduct daily activities, people who lack access to these tools are at a growing disadvantage. Therefore, raising the level of digital inclusion by increasing the number of Americans using the technology tools of the digital age is a vitally important national goal. (U.S. Department of Commerce, Economics and Statistics Administration, & National Telecommunications and Information Administration. (2000, p. xv)
The very concept of the Internet would not be possible without technology. This is paralleled by the incredibly rapid growth of information that likely would not be possible without this technology. Research centers with no computers would arouse suspicion about the completeness, accuracy, and currency of their information because science and mathematics information grows daily and much of that new information can only be found through the use of technology. In fact, very few would argue with the statement that computers are essential to the work of professional scientists and mathematicians.
From the beginning of the computer age, educational researchers and practitioners have told us that for technology use to be successful in our schools it needed to be closely tied to school reform. Glennan and Melmed (1995) wrote: "Technology without reform is likely to have little value: widespread reform without technology is probably impossible" (pp. xix–xx.). The unavoidable conclusion is that successful improvement of technology, science, and mathematics education is of high importance to our future. In 2002, 100 high-tech executives met with President Bush to discuss the future of technology: They indicated that improving mathematics and science education ranked next to national security and broadband Internet access was one of the most important considerations for improving economic growth in their companies.
Given the vital role of technology in today's world, t his Critical Issue will examine the value of effective technology use in classrooms with specific references to mathematics and science instruction, programs, and curricula. It will attempt to answer the following three questions that are essential to making technology use more effective in instruction :
What prevents educational researchers from giving us definitive answers about technology in the classroom that would satisfy both critics and advocates?
What does the best quantitative and qualitative research tell us about educational technology's effectiveness and the conditions and factors necessary for maximum effectiveness?
Why is educational technology important to the teaching and learning of mathematics and science and what are the important considerations and resources that make technology use more effective?
by
North Central regional Educational Laboratory


Effect of Technology in Education

Technology affects every aspect of our lives. From romance to business, it has shown its presence everywhere. But technology has had a huge impact on education that cannot be denied, and has done nothing but improve the quality and quantity of education.As a college student who would like to become a teacher, I believe that technology will help a child due to all children learn differently, and technology is to help the children who have no other place to go. Some children are just unable to learn from a teacher, that is when technology plays a big role.
Technology has many different effects on education, one of them being enhancing the students learning; therefore technology may enhance the students learning and may assist most students in achieving their academic standards. If technology and appropriate teaching methods are combined, consequently technology may increase the academic achievement. On the other hand, certainly Businesses place an emphasis on technology in schools so that the schools adequately prepare their future employees, the students. The government is also placing pressure on schools to improve technology in the classrooms because today, schools are being pressured more and more to improve the technology they use and teach in the classrooms.
Besides, Parents are placing this pressure on schools so that their students have the skills needed to compete in the real world job market. Undoubtedly, Students are placing pressure on the schools to improve technology by having more knowledge of current technology than the school’s staff, thus teachers in turn are placing emphasis on the schools to improve technology they want to increase efficiency of information sharing, grading, and communication in the classroom.
Finally, Technology is becoming more and more dominant in our society. Everyday upgrades are being made and new innovations are being discovered. Every place we look there is some type of technology. I believe technology has had a major impact on our school systems and is still impacting it today.
By: Ivonne Cárdenas

Monday, September 15, 2008

Did Thomas Edison really invent the light bulb?


The history of the light bulb reads like a story straight out of a tabloid magazine. Contrary to what schools have taught for years, the American icon, Thomas Edison, neither invented the light bulb, nor held the first patent to the modern design of the light bulb.
Apparently, the we gave the esteemed Mr. Edison credit for the invention solely because he owned a power company, later known as General Electric, and a light bulb is just a bulb without a source of electricity to light it. In reality, light bulbs used as electric lights existed 50 years prior to Thomas Edison's 1879 patent date in the U.S.
Additionally, Joseph Swan, a British inventor, obtained the first patent for the same light bulb in Britain one year prior to Edison's patent date. Swan even publicly unveiled his carbon filament light bulb in New Castle, England a minimum of 10 years before Edison shocked the world with the announcement that he invented the first light bulb. Edison's light bulb, in fact, was a carbon copy of Swan's light bulb.
How do two inventors, from two different countries the invent exact same thing? Very easily, if one follows in the others footsteps. Swan's initial findings from tinkering with carbon filament electric lighting, and his preliminary designs, appeared in an article published by Scientific American. Without a doubt, Edison had access to, and eagerly read this article. Giving Mr. Edison the benefit of the doubt, and stopping short of calling him a plagiarist, we can say that he invented the light bulb by making vast improvements to Swan's published, yet unperfected designs.
Swan, however, felt quite differently, as he watched Edison line his pockets with money made from his invention, and took Edison to Court for patent infringement. The British Courts stood by their patent award for the light bulb to Swan, and Edison lost the suit. The British Courts forced Edison, as part of the settlement, to name Swan a partner in his British electric company. Eventually, Edison managed to acquire all of Swans' interest in the newly renamed Edison and Swan United Electric Company.
Edison fared no better back home in the U.S., where the U.S. Patent Office already ruled, on October 8, 1883, that Edison's patents were invalid, because he based them upon the earlier art of a gentleman named William Sawyer. To make matters worse, Swan sold his U.S. patent rights, in June 1882, to Brush Electric Company. This chain of events stripped Edison of all patent rights to the light bulb, and left him with no hope of purchasing any.
Edison dusted himself off, and went into business setting up a direct current (DC) system of power distribution in New York City, and selling the light bulbs that used this electricity. The light bulb business only flickered between 1879 and 1889, until word-of-mouth advertising of lower electricity costs fanned the flame, and business boomed. Edison's client base rapidly expanded to three million customers over the span of 10 years.
Always at the center of controversy, Edison next found himself in competition with Westinghouse for the sale of the first electric chair to execute criminals to New York. Edison's chair used the DC system of electricity, while Westinghouse used the AC (alternating current) system, designed especially for it by Nickola Tesla. Both Edison and Westinghouse emphasized the humanity of electrocution and the safety of their electrical system as selling points when pitching their chairs to New York.
Edison's bid for the sale of his chair was a mere formality and a ploy to have the Westinghouse system of electricity chosen by New York for the electric chair. He endorsed the Westinghouse AC system of electricity as the system of choice to be used for the electric chair, reasoning that the public would associate the Westinghouse AC system with the killing power of the electric chair, and would see the system as unsafe for household use.
Edison made this strategic move in anticipation that the public and would flock to the safety of his DC system, as he needed increased sales of the system, because of the great monetary investment he had made in the system. Edison's plan succeeded, in part, as New York did select the Westinghouse electric chair over his model.
What he could not take into account, was the fact that, unbelievably, Westinghouse never tested the chair, and the chair failed on its "Maiden Voyage." Though Edison's carefully laid plan went up in smoke, he did get the last laugh, as for years people referred to being electrocuted as being "Westinghoused," even though its chair was no longer in use.
It only took a matter of years before the public realized that the benefits of the AC system far outweighed those of the DC system. Edison's DC system took back seat, and the AC system took center stage. People in the U.S. and worldwide chose the AC system over the DC system, because AC currents deliver electricity to power lines with greater efficiency. The DC system is no longer in use today.
DID YOU KNOW?The first light bulbs lasted a mere 150 hours, and that ten years later, Edison introduced one that lasted 1,200 hours? The average light bulb today lasts approximately 1,500 hours.
Downloaded from the website:
by Ivonne Cardenas

Monday, September 1, 2008

by IVONNE CARDENAS.

TWO GREAT INVENTORS



Two great inventors
Along development and progress of society is important to highlight two main characters in the story, with their inventions they made a great contribution and evolution of science wings. They were Antonio Meucci and Thomas Edison, which like all inventors are recognized great similarities as well as differences in their lifestyle and work style.

We can highlight that the most important difference between meucci and Thomas Edison, is that Thomas Edison was poor during his childhood. Both of them had to work at a very early age as newspaper sellers, in order to begin their careers as inventors, but contrary to Edison that was able to overcome the poverty thanks to his inventions, meucci with the passing of the years increased his poverty, although this was not an impediment for continuing with his research and inventions.

Moreover Meucci had problems because he wasn’t know well English and for this reason couldn’t communicate with others scientific

However putting aside a bit of negative things Meucci created many inventions in the field of communications, including the much-debated invention of the telephone that is said that the device was invented by Alexander Graham Bell. As Meucci, Thomas Edison made a great contribution to society because he invented the light bulb, these two great inventions were due to the fact that these characters have in common their passion for science, because from an early age became interested in all kinds of scientific research, Things which are then reflected in their inventions which are currently very useful for development and evolution of society.

Thursday, August 28, 2008

Edison and Franklin




In nowadays I am going to compare two great inventors from our past: Thomas Edison and Benjamin Franklin. You would be hard-pressed to find any elementary-aged student who didn´t recognize these two names.Edison is most famous for inventing the light bulb and Franklin is credited with discovering electricity.

Fristly, both men were inventors, and both were born in the United States. As children, both had limited schooling, which didn´t seem to affect how smart they became later on. Benjamin and Franklin are said to have selftaught themselves mostly thorugh their love of reading. They are each credited with dozens of inventionts that are still used today. These inventors were interrested in electricity, and I think they would have had a lot of to talk about if they had ever met face to face.

Nevertheless, there are some conspicuous differences. They lived in very different times. While Benjamin Franklin discovered electricity, it was still such a new thing that he didn´t do much with it afterwards. Instead, he put his inventing energy into other cool things like swinfinds and bifocals and musical instruments. Edison was mostly about electricity all the time. His inventionts and discoveries all required electrical currents: light bulbs, microphones, phonograps, fluoroscopes, etc. They had different religions too. Edison´s religious beliefs have been said to be that of the "Free Thinkers" which means he believed science and logic should be taken into account when explaining religion.It can be seem that Franklin´s parents wanted him to be a very religious person, but when he discovered deism, he began to move away from organized religion.

In conclusion, these inventors help to the world with their big contributions, they had not created such wonderful things our world completely different.
Posted by:IVONNE